Brand Identity as part of Search Engine Optimization

Conflict Between Branding and SEO Are branding and search engine optimization (SEO) two competing forces fighting over the same territory? Sometimes it seems that way. There are articles that discuss achieving the right balance between SEO and branding, as if these were two competing goals in a zero sum game. It does happen, people worrying […]

Fact Checking Google’s Fact Checker

Yesterday, we mentioned a widely reported potential change to Google’s algorithm. Today, after further investigation, we believe most of the reporting to be over-hyped. This is what we found. Over the past few days, a number of websites have reported that Google will begin using the “facts” on a website to replace the links that […]

Search Engine Optimization and Secret Knowledge

There is indication that Google may be planning a fairly major change soon, one that could disrupt a lot of current search engine optimization practices. The story is that Google will start to include fact verification of content on a website in their rankings. Like many of the changes Google has made over the years, […]

Back-Linking to the Future

Note: This is the final part of a series of posts about the past and future of back-linking.  We can never be sure what changes Google has made or is going to make to their complex algorithm. But there has been a huge wave of anxiety flooding the community of SEO professionals, especially the ones […]

What We Have Here is a Failure to Reciprocate

This is part of an ongoing series on the history and future of link-building. Previous entries can be found here, here, and here. Somewhere around 2006 I started doing most of my internet marketing and search engine optimization work for federal agencies. Because the websites we were working for were .gov sites, this raised a […]

Buying and Selling PageRank

This is part III of a series on the history and future of link-building. Previous parts can be found here and here. Google was the biggest thing in search in the early 2000’s. Many of us who were optimizing for multiple search engines began to focus more and more on this emerging powerhouse. The use […]

Why Back Links? Google, Backrub, and PageRank

Imagine you’re at a large cocktail party. You need to quickly identify those few people important enough to spend your limited time talking to, or about. There are a lot of signals you could use. Perhaps it’s a super-fancy party and people are announced as they come in the door, along with any titles they […]

The History and Future of Link-Building

Recently a dark wave went through the search engine optimization universe. Established practices are being uprooted and the tried and true methods are being questioned–again. This time it’s one of the oldest techniques, the time-tested practice of acquiring high-quality in-bound links. While we don’t believe the threat is serious, at present, we do think this […]

One in Four Americans

Recently the National Science Foundation released a long document reporting the results of a survey of American attitudes towards and knowledge of science. The whole report is called SCIENCE AND ENGINEERING INDICATORS 2014. It includes 600 pages of text and over 900 additional pages of graphs and tables and such. The whole report received some […]