Colombia Experiments with Extended School Day

This year 133.000 Colombian school children will benefit from the new extended school schedule. The program is intended to improve student understanding of fundamental areas such as language, math and science. The Colombian government is taking this initiative to strengthen educational practices by increasing the length of the school day. President Santos and the ministry […]

How Parents & Community Groups Use Data

  Meaningful family involvement in schools can make a huge difference for a child’s learning and for driving improvement in the school system as a whole. Extensive research has shown that students with involved parents have higher attendance, social skills, grades, test scores, and graduation rates. We learned a lot more about this topic when […]

The History and Future of Link-Building

Recently a dark wave went through the search engine optimization universe. Established practices are being uprooted and the tried and true methods are being questioned–again. This time it’s one of the oldest techniques, the time-tested practice of acquiring high-quality in-bound links. While we don’t believe the threat is serious, at present, we do think this […]

A Very Useful Schema: Going In-Depth

Google just rolled out a new feature, one that favors long-form original content. If you Google a broad topic, you may see–at the bottom of the page, a block of results labelled “In-Depth Articles.” According to the Google post introducing the feature: “To understand a broad topic, sometimes you need more than a quick answer. […]

Online Reviews: What is Real?

Let’s say a friend of yours self-publishes a book on Amazon. She asks you to buy it, rate, maybe even gives you a copy. Naturally, she also hopes you’ll read it. Which you totally plan to do, as soon as you have a little time. Meanwhile, though, she needs a few good reviews on Amazon […]

Hashtags and Embedding: How Facebook is Changing Status Updates

Two recent Facebook innovations are intended to make Facebook status updates more independent of both the networks and the platform. One is the hashtag, introduced on June 12th. The word hashtag describes this symbol “#,” but it also means the letters or word following that symbol on a social media post. For instance, if I […]

Consulting, SEO, and your Personal Trainer

When you go to a personal trainer, you don’t expect her to just do something to make you more fit. You are asking for her to challenge you, lead you in the right direction, and to instruct you in the proper techniques. But you have to do what she says. This is how the core […]