Sturgeon’s Law and Websites

“ninety percent of everything is crap” –Sturgeon’s Revelation A recent thread on Reddit asked why so many new marketing managers start by redesigning the website. The person asking the question implied that it was mostly a big splash activity that disrupted perfectly functional activities and rarely led to a good result. Considering that the website […]


De-Bugging

If you watch closely when you go to today’s Google Doodle (12/9/2013), you’ll notice a moth fly out of the huge computer. This is a reference to what some believe to be the first use of the term “bug” to describe a problem with computer code. The Google Doodle celebrates the 107th birthday of Grace […]


Should You Advertise a Crappy Job?

It’s not secret that some technology people are not treated very well. Clients often expect top quality work at rock-bottom prices, and many companies try to push their teams through crisis after crisis, destroying work/life and providing little reward. Small companies that call themselves “start-ups” often justify this behavior by claiming the workers are building […]






Will the Internet Become a Nicer Place?

Aside from the horrifying depths of 4chan, one of the most toxic places online is actually pretty mainstream: the comments on YouTube. Many social media strategists, who generally advocate open engagement with an audience, will suggest turning comments off when YouTube is discussed. One of the odd consequences is that nobody reads YouTube comments. So […]


The Failure is in the Middle

The narrative surrounding the current Healthcare.gov website debacle has many familiar threads. For those who aren’t following closely, there are: Blaming contractors who didn’t meet expectations. Contractors who warned officials about major flaws. The lower level official who was assured that everything would be fine. Sudden changes of requirements, including the suspension of “anonymous shopping.” […]