The Federal Trade Commission Explains How to do Social Media

The story: recently the Federal Trade Commission updated their guidance on using social media as a promotional tool. Start-ups, entrepreneurs, non-profits, and small businesses all depend on social media for marketing, and we commonly ask our friends, partners, co-workers, volunteers, and advocates to engage on our behalf. Larger companies often ask their employees to participate […]


Brand Identity as part of Search Engine Optimization

Conflict Between Branding and SEO Are branding and search engine optimization (SEO) two competing forces fighting over the same territory? Sometimes it seems that way. There are articles that discuss achieving the right balance between SEO and branding, as if these were two competing goals in a zero sum game. It does happen, people worrying […]



Ruminations of a Modern Polyglot

I’ve had to have a bit of a rethink of the word “polyglot” in my tenure so far at Mobility Labs. The word itself stems from the Greek words polu-, meaning “many”, and -glotta, meaning “tongue”.  In linguistic terms, it refers to someone that is fluent in more than one spoken language.  In my spare […]




On Starting My New Job at Mobility Labs

I have been known to paraphrase President Barack Obama’s first inaugural address in remarking that the “patchwork heritage” of my own work history is a strength, not than a weakness. Different company types, different clients, different workflows and organizational structures, different people and software and office architecture. At times it felt less like a patchwork […]




A day in the life of a teacher in Medellín

This profile aims to highlight the work of an outstanding teacher in Colombia. I met Virginia Gómez as part of the Mobility Labs research during a visit to the Marina Orth School, a public school in a rural area of Medellín, supported by the Marina Orth Foundation. Virginia Gómez looks at a TV displaying a […]